Primark SS11 Collection

December 28, 2010

I somehow forgot to make a post about this when I first seen the collection a fortnight ago, but the campaign shots for Primark's Spring/Summer 2011 collection are too pretty not to share.


Primark SS11
♥ My favorites. I would wear everything in these pictures, although the dresses in pictures 1 and 3 may look more like maxi dresses on me as i'm quite short! I love how everything looks so effortless but still so stylish.

Primark SS11
♥ Some more pictures of the collection. I like a lot of the individual pieces in these pictures but I probably wouldn't wear them together. The shoes in picture 3 and dress in picture 5 are my favorites.

The clothes, the styling of the model, the backgrounds, I love it all. I love the colors they used too, I am almost tempted to re-design my layout with this color palette. Primark have been very impressive in recent years. I remember going in there in my early teens and cringing at most of the things on the rails but nowadays its hard to keep me away! I don't think I will be buying every piece from this collection but i'm sure I will pick up a few pieces once I spot them in my local store. I just hope the clothes look this pretty in real life.

I shop in Primark quite often, mostly because its the only store in my town that caters to girls under the age of 50 (well, not including TALLY WEiJL which I haven't been inside in at least 5 years!) and I like that they offer fashionable, affordable clothes. Some things can be quite tacky but if you rummage around for long enough you can find some nice pieces.

I'll end this post with a sneak peak at their SS11 swimwear collection, none of the pieces are very spectacular. That said, I do love the ruffled polka dot bikini and these shots have me excited for summer already!

Primark SS11 Swimwear


xoxo
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30 comments:

  1. Love this,fun thing is that i was just browsing for a couple SS11 collection to post on my blog in the next days,Primark included.
    =D

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  2. i love the skirt in picture 4.
    i love primark but here in germany its hard to get to.
    i have to drive 5 hours by train to get to the next primark xD

    greetings from germany!
    lisa

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  3. It looks amazing, the satchels look great too and I think they are going to be about £7!
    I got a great floaty little shrug/cardy with stags on today for £8, so happy with it and it was in a size 20 which I didn't even know they did, I always thought size 18 was the largest they did. They are really moving forward and delivering great pieces x

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  4. I've not been in Primark for months, a visit is long over due I feel. I love the outfit top 2nd right, a perfect SS work outfit.

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  5. I love that floral skirt! Can't wait to see it instore :) xx

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  6. LOVE the 2nd and 4th picture in the top one!
    such cute and effortless outfits. deffo need to be in my wardrobe when they come thro!

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  7. i absolutely love this collection :)

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  11. The beach print dress is just perfection, I need it in my life <3

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  12. This stuff looks amazing! I was planing to spend a spare hour or two heading down to Oxford Street to go to Primark after my uni interview in two weeks time - I really hope some of this stuff is in store then!

    Actually, scrap that - I really wish that there was a Primark near me! x

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  13. I love the first set of pictures, but the clothes never look like that in real life :( x

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  14. Really pretty collection, I love some of the printed dresses that are going to be available.

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  15. Seeing Primark's pieces always makes me wish I lived the UK! I love chic things for cheap!

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  16. Primark is very popular in the Netherlands too. I heard that the Primark in London is too die for. I'm going there in February.

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  17. We don't have Primark in the U.S.A. but I love the last picture in the 1st photo...the way the prints are mixed is great!!!

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  18. Thanks for stopping by! The collection looks amazing .. pity we don't have Primark where I live! x

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  19. I'm loving the american flag jumper and that red satchal style bag, can't wait for this to hit the shops!

    Stacey xx

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  20. This collection is gorgeous, can't wait! xx

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  21. I love those midi length skirts, but they will be more like maxi dresses on me too! I love the beach print dress.

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  23. I cant wait to get my hands on one of those bags! They're so adorable! :) xx

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  24. I'm digging that Primark collection. Pity we don't have it in Canada.

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  25. Wish we had Primark in the States! Nice blog though! And I love the header. :) Thanks for the comment love.

    xx

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  26. I've learned to love Primark while living in Dublin last year! I'm not that satisfied with the quality of the clothes, but hey..totally worth the prices :)
    Love the 3rd dress in the first pictures - I think I might jump on the bandwagon and give the midi trend a try in spring!

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  27. Oh so many lovely bits and bobs in this new collection, I love the colour palette too!

    R x

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  28. Fabulous :)

    LOVE
    minnja

    http://minnja.blogspot.com/

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  29. This all looks great, but unfortunately I'm not a fan of Primark- the few times I've been in everything just looks so damn shoddy, and I can't help thinking of the poor children who must be employed to make their clothes. But kudos to the stylist who made these look so good.

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  30. I really love the skirt 4th pic along.
    xx

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