The clothes, the styling of the model, the backgrounds, I love it all. I love the colors they used too, I am almost tempted to re-design my layout with this color palette. Primark have been very impressive in recent years. I remember going in there in my early teens and cringing at most of the things on the rails but nowadays its hard to keep me away! I don't think I will be buying every piece from this collection but i'm sure I will pick up a few pieces once I spot them in my local store. I just hope the clothes look this pretty in real life.
I shop in Primark quite often, mostly because its the only store in my town that caters to girls under the age of 50 (well, not including TALLY WEiJL which I haven't been inside in at least 5 years!) and I like that they offer fashionable, affordable clothes. Some things can be quite tacky but if you rummage around for long enough you can find some nice pieces.
I'll end this post with a sneak peak at their SS11 swimwear collection, none of the pieces are very spectacular. That said, I do love the ruffled polka dot bikini and these shots have me excited for summer already!